The forgotten luxury brand: Exploring Dunhill.

The unexpected brand that could be the source of fashion’s next aesthetic.

If you would ask me who the target audience of Dunhill is, I would raise my shoulders and say something along the lines of: “People who manage football clubs, maybe?” and while I might be right, or completely wrong, I have yet to meet someone who actually wears or buys the brand. That said, every year I fall in love with a different product of theirs fo…